Super IngCo is the UK's authorised distributor of INGCO professional tools — a global brand offering high-quality equipment for tradespeople and serious DIYers. With a large product catalogue and a highly specific customer base, organic discoverability was the key to long-term growth.

Site architecture built for search:

We restructured the entire Shopify store architecture with search visibility as the primary objective. URL structure, page hierarchy, internal linking and navigation were all redesigned around how Google indexes a large product catalogue and how tradespeople actually search for tools online.

Collection pages built to rank:

Collection pages are the highest-value organic landing pages on any product-heavy Shopify store. We rebuilt every major collection page with optimised headings, targeted meta content and structured body copy that spoke directly to the search terms a UK tradesperson uses when they are ready to buy — not just browsing.

Content foundation for compounding growth:

We built a content architecture that supported the commercial pages over time — a blog structure planned around real customer questions and trade-specific topics that build authority in the tools and hardware niche steadily and sustainably.

Visit the store: www.superingco.co.uk